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01 Apr 2020

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The 5 Best Free Tools for Search Engine Optimization
Digital Marketing

The 5 Best Free Tools for Search Engine Optimization 

Are you searching for the best SEO tools in the market, or for SEO software reviews?

If nobody created awesome digital marketing tools for us we’d never get anything done for our clients! And if we did, it would take 10x longer than it would with the right online tools.

When it comes to SEO, this couldn’t be any truer.

As online marketers, bloggers, and small business owners, SEO is important. Some may even call it critical. A make or break type of thing.

Which brings us to this post.

In this post, we’ll be looking at 5 SEO tools that are either for keyword research, competitor research, rank tracking, or link building.

The Best SEO Tip For 2019

Before we get to the top SEO tools, let’s start with a hot tip for search engine optimization this year – a purely white hat link building tactic that is both affordable and provides a higher ROI than any other form of link building, including guest blogger outreach.

The very best new link building tactic is not from a search engine optimization tool nor from a link building service or link building tool?

Podcast guests, or getting booked as a guest on established podcast shows is one of the SEO industry’s best-kept secrets.

You can get multiple links from the host’s site for a lower cost than most link building sites charge per link. Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and accumulating influence and niche authority.  The show host also often promotes you in the social media channel and sometimes even email newsletters.

There are many SEO tools out there. We have 5 that are worth trying first.

#1: Ahrefs

Used for: Research and Analysis

Pricing: Freemium

Out of all the SEO tools out there, thousands of online marketers, small business owners, and SEO’s prefer to use Ahrefs to help them improve their search rankings.

Their Site Explorer is the best among backlink analysis tools.

They also have the Content Explorer, which searches the web for the most popular content for any topic or keyword.

And if you ask me, it’s just as good as Buzzsumo.

Ahrefs have one more tool, the Keyword Explorer 2.0.

This gives you a keyword’s search volume (global or country), SERP overview and position history, related keyword ideas, and the difficulty level.

The pricing starts at $99 per month with annual options. But you’re allowed to have a free account with limitations.

They also offer free trials for all plans.

#2: Serpstat

Used for:  Content Marketing, SEO & PPC

Pricing: Paid

Serpstat is an all-in-one digital growth hacking tool to help you optimize your SEO, PPC and content marketing campaigns.

This SEO tool has the following key features:

  1. Collect keywords for SEO and PPC campaigns
  2. Determine the value of keywords
  3. Find keyword variations and search suggestions to expand your semantic core
  4. Get long-tail keywords
  5. Discover international data
  6. Check your webpages’ relevance
  7. Analyze keyword trends
  8. Find out what pages are showing up in search results for a keyword

Serpstat has 4 plans listed A through D, with prices starting at $19/mo through $299/mo.

#3: Seobility

Used for: SEO Audit

Pricing: Free/Paid

Seobility is all about showing you how good or bad your website’s overall SEO optimization is.

They have 4 major tools/features:

  1. SEO Check – which will test your website and give you tips for better search engine optimization.
  2. Keyword Check – which will show how well your page is optimized for your target keyword(s).
  3. SEO Compare – which compares 2 pages for a keyword term.
  4. Ranking Check – which checks your page’s rankings for any keyword.

Their free plan offers a crawling of 1.000 pages per project, an analysis of up to 10 keywords and a comparison of 3 competitors. But it only allows usage for one domain.

Premium plans start at $40 per month with a 30-day free trial.

Extended functionality allows a comprehensive SEO analysis, including backlinks, more projects, and a lot more keywords.

#4: Long Tail Pro

Used for: Keyword Research

Pricing: Paid

Long Tail Pro recently went through an ownership change.

And you know what that means? The new ownership team is hungry for success. They saw potential in Long Tail Pro and are determined to make the product even bigger.

Since their change, LTP has moved from being a downloaded application to being cloud-based (meaning you can now use it in your browser.)

Before going cloud, LTP was already one of the most popular keyword research tools in the SEO field. This will only make it 10x faster and 10x easier.

#5: SEMRush

Used for: Keyword + Competitor Research

Pricing: Freemium

SEM Rush really made a name for themselves over the past couple of years. They basically took competitor research to a whole other level.

The best part about SEM Rush is there are more than 20 ways to research your competition. Robbie Richards calls them stealth tactics.

You can find their best backlinks, their best keywords, their best content, and more. It’s even great for paid traffic and PPC.

These are some of the best SEO tools that you can get your hands on if you have just started SEO. Apart from these tools, there are multiple other tools that you can go for but these are the best for beginners as they are quite easy to use and quite cheap too. Hope this was helpful to you.

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