Your reputation as a seller lives and breathes by the products you sell and the services you provide. So what factors influence successful selling when it comes to electronic gadgets? Your reputation dictates both attracting new and maintaining return customers.
Why Sell Gadgets?
Demand for gadgets is high – the very nature of technological improvement means that they quickly become outdated and need replacing or upgrading as updates in design, software and hardware occur. Thus the thirst for products continually self-replicates. So finding customers is rarely the issue – attracting customers and keeping them coming back for more should be your key goals.
What are the Risks?
Most gadgets are physically fragile and break easily, so you must be prepared to provide warranties and insurance policies should customers begin returning goods in large numbers. You must also look at packaging and shipping, as deficient products and services in this regard can lead to transit-damaged goods reaching the customer.
What Assurances can You Give Your Customers?
You can assure your customers by offering warranties and money-back guarantees, risk-free trial periods, and the like. Of course, you must have faith in your gadgets to offer such incentives, and the only way to acquire such faith is by researching them. You need to know which items are at a greater risk of breaking or malfunctioning so you can tailor their warranties, or even discontinue selling them if you assess the risk as being too great.
What About Warranties?
Most retailers nowadays defer to the manufacturer’s warranty, where the customer deals directly with the manufacturer for service, upgrades, replacements, refunds etc. after the sale. The manufacturer often offers shorter warranties on factory-refurbished gadgets. Shipping warranties, especially for electronics, are extremely important so the customer is covered if the product arrives damaged. As the retailer, you may offer a replacement warranty to further assure the customer that he or she is safe buying gadgets from you.
Before you commit to selling electronic gadgets, I would advise you to investigate the type of gadgets you want to sell, and research their reliability, lifespan, potential for malfunction, and the manufacturer’s and shipping warranties to ensure you don’t get saddled with a warehouse full of expensive lemons.
Protect Yourself with Disclaimers
A disclaimer is an important selling tool as they give buys a clear idea of what to expect from you as a seller. They protect you from customers who expect more than you are willing to deliver. If disputes occur, you can always reference your disclaimer while describes your responsibilities in detail. A disclaimer also reassures a buyer by informing them that there won’t be any nasty surprises if they buy from you since you’ve already told them exactly how you operate.
Disclaimers are usually found at the bottom of your print advert. Which disclaimers you include depends on the product you’re selling and what level of service you wish to provide. So – research your products, review the relevant warranties, and consider appropriate disclaimers to financially protect yourself. If you follow these steps then you can be guaranteed to keep your seller reputation intact. If not…well, perhaps a 9-5 job won’t be such a terrible prospect after all.
Can Electronic Gadgets Kill Your Seller Reputation?
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